Has mass cultural tourism gone completely mad?

The cruise ship pulls into port. Everybody gets off and heads down to the designated museum or art gallery. They see the landmark painting or sculpture, take a selfie and tick it off the list. As they enter and leave – they completely ignore a host of other great works of art as they stampede towards that one well-known object.

I was at the Louvre in Paris last week and made a film – which you can see below – of the mass of people cramming in to see the Mona Lisa. Over the years, I’ve popped into the Louvre to see the enigmatic lady with her strange smile. In the old days, you could wander over to the Mona Lisa pretty quickly, have a look and then take in some other fine compositions.

But now – it’s the main event. You have to queue for ages to take your selfie. And there’s certainly no spiritual atmosphere or moment to linger and appreciate. This is a conveyor belt approach and you get your moment to admire the brushwork of Leonardo da Vinci and then move on.

Question I’d like to put is – does this matter or is it a problem? My only feeling is that for the museums and galleries, it’s a great money spinner. In effect, the Mona Lisa is subsidising everything else the museum is doing. But for the visitor – the tourist – it’s a very narrow view of a great institution like the Louvre.

Your views? And now – watch the film!

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