Corporate racism in the 1920s

Companies today are at great pains to show they have diversity strategies in place. But not so long ago – corporate racism was rife. Let’s look at a truly appalling example I came across recently.

Corporate racism in the Roaring Twenties

It was Christmas 1923 and the owners of the African Oil Nuts Company and Miller Brothers had a great festive idea. For their card to friends and family back home, why not paint Merry Xmas on the bodies of their African workers. You really couldn’t make it up!

Nigeria was a British colony and many enterprising English folk went out to the colonies to set up businesses and exploit the natural and human resources. They may have thought they were benevolent to their staff but more often they were demeaning.

At the Maritime Museum in Liverpool, England, there is a photograph in the slavery section of the museum that will make your jaw drop. It’s a truly dreadful example of corporate racism.

Britain had outlawed slavery before the United States and a hundred years before, its navy had patrolled the seas stopping slave ships and liberating their occupants. But a few years earlier, Britain had been the greatest profiteer from slaves. It had operated something referred to as the “slave triangle” – with Liverpool as one point of that triangle.

Throughout the 17th and 18th centuries, manufactured goods were sent to Africa to trade with local chiefs and obtain their war captives and other unfortunates as slaves. These were then shipped to the Americas – north and south – to work on plantations.

Then the produce of these plantations – sugar and cotton being the most important – were shipped back to Britain’s industrial factories before being bought as finished goods by consumers – or sent to Africa to begin the triangular cycle again.

LEARN MORE: What was the difference between American and Roman slavery?

With the end of slavery, shipping millions of Africans to the Americas ceased. But exploitation, supremacist racist attitudes and corporate racism did not.

This photograph of Nigerian workers turned into a human Christmas card evidences that. The European couple are Mr and Mrs Baxendale of Miller Brothers looking a bit sheepish.

Miller Brothers was a Liverpool based trading company and the Baxendales had journeyed out to the Nigerian town of Badagry to manage its affairs. One can only imagine what was going through the minds of their workers as they were humiliated in front of the camera.

A racist Christmas card from a British company in 1923

Russia and fake news – a long history!

Russia and fake news go together like a horse and carriage it would seem. Troll factories in St Petersburg and elsewhere pump out messaging intended to undermine confidence in democracy and western values. And with some success.

The mundanely titled Internet Research Agency in St Petersburg is a global centre of disinformation. But this kind of manufacturing of misinformation on an industrial scale isn’t knew for Russia. They have been dealing in fake news since the Soviet era.

Russia spreading fake news about AIDS in the 1980s

The disinformation and twisting of facts has a longer pedigree in Russia than you might think. The tricks were actually developed in the pre-digital Soviet Union and have simply transferred across to the internet. One story from the 1980s shows how this kind of disinformation has been around for a while.

When AIDS first emerged at the beginning of the 80s, the Soviets decided to implicate the US as the main culprit. The KGB, the Soviet secret police, set about planting stories that would blame American interests for the spread of the HIV/AIDS virus.

‘Active measures’ – the Soviet forerunner of fake news from Russia

This kind of disinformation was referred to as “active measures” by the CIA. It was believed the Soviets spent about three billion dollars a year on disinformation initiatives.

In the pre-digital 1980s and before, the Soviets used TV, radio, newspapers, embassies and supposed experts to carry the false lines. To be successful, active measures had to include a germ of truth – that was exaggerated and distorted.

The stories also had to tap into widespread public anxieties and suspicions. So with AIDS, why not exploit fears about secret labs developing germ warfare experiments and people being secretly and unknowingly tested with deadly viruses?

On 17 July, 1983, a letter appeared in a small circulation Indian newspaper called The Patriot alleging that the AIDS virus was a result of Pentagon backed tests to develop new biological weapons.

Just to make sure the Indian readership of this newspaper sat up and took notice, the letter added that these tests were being moved to Pakistan, secretly of course. And there would be a danger of this toxic virus spreading across the border to India.

This was all laced with true facts about AIDS and the US biological weapons program. And the Soviets always made sure to pepper falsifications with lots of verifiable data – that would convince the end user it must be true.

False media titles spread fake news for Russia

How did this letter get published so easily? Well, the KGB had set up The Patriot in 1967 for the purpose of circulating pro-Soviet stories in India. Why did the Soviets circulate such an immoral story? Because they were coming under attack for their own biological weapons research!

Soviet news sources now began to circulate the story quoting the letter from a mysterious American scientist in….The Patriot. Now all that was required was an unwitting agent within the scientific community to endorse the allegation. And the KGB couldn’t believe its luck when a retired East German biophysicist Professor Jakob Segal became an enthusiastic proponent of the lie.

Actually, luck had nothing to do with it – the Soviets got their opposite numbers in the East German secret police, the Stasi, to reach out to Segal and brief him in a friendly and informal manner. He was not to feel used and manipulated. Instead, he would buy into the story himself – of his own volition.

A useful idiot to spread fake news for mother Russia

Segal was a committed communist. That said, it’s unlikely he believed that he was simply a tool of the Kremlin. All the evidence points to an intelligent man who became completely convinced that the United States had indeed unleashed the AIDS virus from one of its laboratories. In a pamphlet called AIDS – its nature and origin, Segal rejected the idea that AIDS had started in Africa and pointed the finger of blame firmly at the US.

How did the virus spread to the LGBT community? Segal claimed that US scientists had experimented on gay prisoners. They had then spread it through unprotected sex with partners on the scene in New York and San Francisco.

By placing the origin of AIDS in the US, Segal’s views were enthusiastically taken up by sections of the African media. Yet there were clearly African victims – so how had they been infected? A notorious variant on the Soviet lie was developed in a Nigerian newspaper in 1988 that the Americans had tested dodgy polio vaccines on poor Africans in the 1960s.

The Soviets pushed their line through every offline medium: newspapers, radio, TV, handbills, rumours, etc. By 1987, it had popped up in over 200 publications in 25 languages. Segal was given virtually uncritical coverage in British newspapers.

North Korea chipped in with a scare campaign that US soldiers in South Korea were spreading AIDS while broadcasts in Turkish from within the USSR said US bases in Turkey were a health risk.

Russia has second thoughts about its own fake news!

But…the USSR began to have second thoughts. Cases of HIV/AIDS were appearing within the Soviet Union and scientists there openly argued against the Segal view.

Gradually, the Kremlin realised that any political capital to be made out of this disinformation campaign was heavily outweighed by the growing public health problem within their own society. The Soviets needed to be sharing information with scientists in the west to combat the virus instead of trashing them with this AIDS fabrication.

So on this occasion, the story was allowed to quietly die.